Remember when everyone complained that their parents were getting a Facebook account? I remember that my younger brother was just livid. To this day, he has not accepted my mom's friend request. Don't get me wrong, there were some rough patches there at the beginning. I remember when she found out my cousin broke up with her boyfriend, she "sent her a private message" consoling her ... only she posted it on her wall. Over the past five years, however, my mom has gotten really good at Facebook. She's better at social media than I am. One might say that we could look at my mom's social media interaction and learn a thing or two ... or five. Infact, here are five social media tips that you can learn from my mom.
The past couple of years around this time our house has been egged. No, it's not some adolescent prank, and there is no messy clean up. Someone or some group of someones has come to our house in secret and hidden a dozen eggs in our yard for our boys to find. It's the cutest thing! We have never known when or if it would happen. We have just found a note taped to our door and plastic eggs in our yard. Some of the fun is the surprise; a little bit of the fun is the hunt, but most of the fun is the mystery. By mystery I mean: there is no name, no logo, no call sign. There's no one to thank, no one to credit. Somehow this empty spotlight (not unlike the empty tomb) makes it all the more meaningful.
The idea of a company having a personality may be strange, but I think it's valid. A company is going to make an impression on people, through their contact with those people (directly or indirectly). Sometimes, there are preconceived notions people hold about a company thanks to word-of-mouth. While this is great advertising, it's also good to take time to personally tell people about your company. You've emphasized the importance of building a relationship with your potential clients and educating them, but I think you should also add a little personality into the equation.