One lesson that every (successful) designer must learn is that you can't always be an artist (at least not in everything that you do). This is a lesson that I had to learn and one that Kristen is learning now. In recent days, she has designed some of the best logos I have ever seen. None of them was chosen by the clients. In one of the cases, we had to produce exactly what the client had dreamed up—little did he realize that his dream was our nightmare. This lead to an interesting discussion.
As of late, we've had an influx of print work that's changed up our usual dynamics of website, logo, repeat. I have to admit, it's been a lot of fun! In the past month, we've had the pleasure of designing a few brochures, flyers, t-shirts, truck wraps, banners and more. Print work offers different challenges from web design, while also carrying different benefits. In order to have the best print work possible, please allow me to offer a few pieces of advice.
I took a meeting this morning with a guy who clearly had a hankering for some pastries. I am not one to turn down food, so I joined him at Dunkin' Donuts. While we were in line I was hit by inspiration. It came in the form of a shortbread cookie. Shortbread cookies are great because they make such a nice complement—tea, coffee, milk, you name it. However, Dunkin' Donuts clearly saw in the shortbread cookie potential that I had not yet seen. In fact, I would like to share two advertising tips that you can learn from the Dunkin' Donuts shortbread cookie.