After several years, I've finally updated my website. As is often the case, "The cobbler's children have no shoes." However, I finally got around to recreating my website. The truth is I've been wanting to get in some practice with responsive layouts. I didn't really think it was fair to experiment with my clients' sites. So, I decided to try a little bit with my site. While you are here, why don't I tell you a little bit about what responsive layouts are, and why they are important?
It seems that most companies want to reach out to as many people as possible with their websites. With differing interests and needs it is, unfortunately, impossible to cater to everyone with your business, you know ... unless you're Walmart. Good designers will tell you to speak to your clientele specifically, or you won't be speaking to anyone. But, is it possible to still create lasting impressions about your company on anyone, even those who may not have a particular interest in your business? I think so.
When my wife and I were first married I wasn't exactly sure how to be a good host. One might be tempted to think that the more you can offer your guest the more likely they will be satisfied. This is a concept I tried out, and it often reached a comical end. When people would come over I would offer them a drink, listing the various options we had in the refrigerator. Water was often the drink of choice, perhaps because it seemed like the safest option. This was not so in my house. "Carbonated or non-carbonated," I would ask. "Flavored or unflavored," I would continue. "From the jug, filter or tap," I would go on. "Ice or no ice," I would push. "... Crushed or cubed?" By this point the response was almost always the same. "Just GIVE ME the water!" You see, too many options can impair good decision making.
Earlier this week I was helping a client refresh some of his outdoor signage and add some more signage by a fairly busy road. He was excited for the extra exposure and commented that at least one of his patrons learned about his organization from the sign above the door. This struck me as interesting, so I inquired more. "Yeah, he said that he was passing by while doing some shopping, saw the sign and thought, 'I wonder what that's all about.' When he got home, he went to our website, and has been coming here ever since!" Here's one for the print media, right? Well, I've give them the assist; credit is due in that the print media got him asking the right questions. Bravo, print media. However, the point is awarded yet again to the website. That is where the questions were answered. That is where potential was realized.
I'm turning 31 this year. 30 was great at first ... until I realized my body was in a rapid state of decline and it was going to require a lot of work to stem the tide. I decided to throw myself a party this year. It will be a 31 Party, if you will. Then I became concerned that people would think that I'm trying to sell them bags. For those that don't know, Thirty-One is a company that utilizes any individual to sell their gift products in an über personal way. It's kind of like Mary Kay ... only for bags, accessories and things like that. Women who are getting ready to say good bye to their middle-age eat this stuff up! It's a great business model for the corporation, but a terrible business model for the individuals. I think that this is a passing trend, but there is a better one on the horizon.