Here's a quick SEO story about two companies with whom I work. They are in the same industry. They are both local companies that have to compete with each other as well as national brands. They are both trying to optimize their sites for search engines. However, they are going about it in completely different ways.
There are a lot of aspects to a website; the style, layout, colors, fonts, navigation. But there's one big aspect to websites that make them come alive: pictures. Pictures draw viewers in and make your website more engaging. Pictures are what people use to connect with what your website says. That's why most websites feature a pretty large image on the home page. Staff pages almost always include photos of staff members. Entire pages are often dedicated to photo galleries giving viewers a chance to see what your business is about.
I'd like to give an enormous thank you to all of my clients (and would-be clients) who have voted DanielTitus.com the Best Webdesign Company in Albany and the Southwest Georgia area. This is the first year that the Albany Herald has included the category of webdesign in their Readers' Choice awards. It might be a sign of the times that this category was included, and we are thrilled to be considered at the top of the field. Truly great design work can only be done when clients are trusting of their designer. So, we thank you for giving us not only your business but also your trust and support.
God, in His sovereignty, continues to be very good to us. May our work glorify Him and bless you!
I recently took a "week off" to move. I put this in quotes because I have never worked so hard or seen so little of my family in all my life! To make matters more difficult, my wonderful wife is pregnant, which (for the poor dear) means a lot of sickness and other details that would not be appropriate for this post. Suffice it to say that, try as she might, she has not able to be much help in this process. We've moved before but not since we were newlyweds when we didn't really own anything. The stuff that did belong to us could pretty much fit in my 1997 Mazda Protege'. We are at a considerably different stage in our lives now. I knew we had a lot of stuff, but I didn't know that almost all of it belonged in the kitchen!
This got me thinking about websites, of course. (I hadn't worked all week; I was going through withdraws.) We've talked before about some of the similarities between building a house and building a website, but there is more to be explored. Websites are often very disproportionate. Business owners and entrepreneurship might be tempted to try to even this out, but it's not necessarily a bad thing. In fact, it's probably a good thing. Here's why:
Anytime I am in search of a phone number or address for a particular company, the first place I look is on that company's website. Many websites neglect the importance of having contact information in an easy to find place, and some websites *gasp* veto the idea of having contact information listed at all. This is a BIG no no. There are rules to Contact information, and even if there's not, there should be. So here they are.