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- Written by Daniel Titus
- Category: Advertising
From time to time we have all been taken in by the wonder of a Buy One Get One sale. Even if we didn't make an unplanned purchase, we were intrigued by the idea of getting more proverbial bang for our literal buck. What is it about this form of advertising that makes these sales so appealing to business and consumers alike? Is it fuzzy math or is it actual magic? What can we learn from BOGO sales and their undeniable audience appeal? Is it just a cheap gimmick or is there something more to it? Read more and you may get more than you bargained for.
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- Written by Daniel Titus
- Category: Trends
Earlier this week I looked at a great article by Business Insider entitled What 20 Top Company's Logos Looked Like Before They Were Famous. As I looked through a few trends came to light as companies have re-branded themselves over the past 70 years. Now, of course, there are exceptions. In fact, you can find a logo or two that defies all of these trends. Be that as it may, these logo trends are no less meaningful. When you begin to consider how to re-brand or even initially brand your business, you should be mindful of the design history and direction over the past 70 years or so.
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- Written by Kristen Stevens
- Category: Advertising
If you were to ask most people the question "Does advertising influence what you purchase," most of them would say no. We don't want to believe that we are easily influenced by images and slogans that we see everyday. I believe the reason for this is that we assume advertisements aim to provoke action in us as soon as we encounter them. We can't recall a time that we watched an Olive Garden advertisement on T.V. and then immediately hopped in their car to go savor the featured dish. Lets be honest; this doesn't happen. At least this doesn't happen without some initial planning or a mental debate on whether or not you really need to go try the new Moscato Peach Chicken right this second. Even if you really did react this way to an advertisement, chances are you certainly would not admit that you are that easily influenced and even provoked to immediate action from a little television advertisement.
Luckily, that is not what good advertising is trying to accomplish.
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- Written by Daniel Titus
- Category: SEO
Well, it's been a while since my last post of Search Engine Optimization. I guess that's only natural seeing as I declared that 2012 would be the end of SEO. However, I am still asked quite frequently about when and how search engines rank sites. So, I thought that I would give you the 5 latest and greatest tips to optimize your site for search engines. Before I do that, I thought it might be nice to do a quick refresher course on what SEO does and what search engines want to see.
When looking at SEO always remember this:
It is the goal of any good search engine to connect searching people with helpful websites.
They use the information your website provides to determine who you can help based on the queries provided by their users. If you have a lot of information about toothbrushes, then they really don't want to connect you with people searching for Spackle. If you have a lot of information about interior design, then they want to connect you with the people searching for related topics (who will probably be in your target audience). However, if you only have information about yourself, then they probably only want to connect you with people who are searching for ... you.
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- Written by Daniel Titus
- Category: Trends
I have a client with a department geared exclusive toward youth. This client asked for my opinion on what sort of Message Board to use on the website I've been creating for them. I was kind of shocked by this question. Believe it or not, I actually can remember the last time I embedded a message board. It was for a sight geared toward women in their late 40's. Message Boards have long since had their day in the sun, but is the proverbial pendulum about to swing back that way? Before I answered my client, I checked with my assistant Kristen. Barely being out of her teens herself, Kristen has kept her finger on the pulse on what captivates the youth of the day. So, I asked her, "Would teenagers be interested in a message board on a website?" The answer may shock you.