Be Different
I'm going to blow right past the question of Should I Advertise and jump right into the question of How should I Advertise. (We all know we need to advertise. Except, of course, for the few of us who are just fine with mediocrity.) There are of course questions of where and when, but you know what they say... focusing on the how. This week we will take a look at advertising and how it should Be Different.
The whole idea of advertising is to sell more product (or more services)... or to raise more awareness... or... (You know what I mean.)
The "dot" Trend
The Good; The Bad, and the Logical
Whether it's in the file you just created, the url you're looking at right now or your favorite 30 Rock character, "dots" are popping up everywhere. They are the new trend. (OK, so they are only relatively new, but they are definitely trendy.) No longer does the "dot" indicate punctuation or abbreviations, the "dot" is a way of making a statement and being digital. As with most trends there are ways to use it, and ways to not. As with all trends there is a time when it's no longer trendy. (I remember the first time I heard Dan Rather say "cool." Hhuuuu.) So, how do you know when to use the "dot" to your advantage and when it will just get in the way? I'll give three examples that should help us understand the Good, the Bad and the Logical of the "dot" Trend.
Latest Portfolio Additions
We spent much time and energy cultivating our craft of creating websites, logos and advertisements for our clients in order to deliver a product that perfectly suits their needs and tells their unique story. If you wish to view our full portfolio, you can do so here.