When Daniel asked me if I would be willing to contribute an entry for his blog, I accepted without hesitation. I didn’t know what I was going to write about, but I felt supremely confident that I would figure out something. He told me it could be tech/nerdy related, but since his blog is on his business site, and his business is graphic design, I wanted to try and write something that was at least somewhat related to that field. The problem I encountered was that writers do best when they write what they know about, and I didn’t really know anything about design.
Earlier this month, MasterCard changed it's logo for the first time in 20 years. That's right, the logo on your credit card is now outdated! With such a huge company making a switch like this, they handled it in the best way possible. Let's take a look at the changes made to the logo and how they handled the transition.
Odds are you are already offended, but let me start by saying that I am merely expressing why I personally don’t like the concept of Pokémon GO (and things like it). I am not saying that I think it is sinful, stupid or otherwise sinister. I am not saying that you shouldn’t like it. I do feel, as I will argue, that my reasoning is valid, meaningful, consistent and ultimately applicable. If you feel differently, I sincerely hope you catch ‘em all, but I will not be joining you. Here’s why.
My wife does a bit of photography. She's really good at it, and she really enjoys it. She enjoys it so much that she can get caught up in the moment and forget to pay attention to all of the many details of the shot. There is nothing more frustrating to her than coming in from a shoot, rushing to the computer to take a look at her handy work, finding the "money shot" (as we call it) and discovering that though the lighting, framing and composition were perfect, the subject (somewhere along the way) had gone out of focus.
Out of focus has a very negative ring to it, but it's not always bad when things are out of focus. A lot of times it's a very good thing—when the right thing is in focus.