As some may know, I am getting married in less than a month! As excited as I am, I must say the planning can be quite overwhelming. There are many factors to consider and hundreds of choices to make. I've had to make so many decisions regarding flowers, cakes, chairs, photographers, food, etc that I'm even feeling a little worked up just writing about it now! However, one key point my fiancé continues to remind me is this: At the end of the day, we will still be married. If there aren't enough chairs, we will still be married. If the food isn't tasty, we will still be married. If the flowers wilt, the cake falls over or the guests refuse to dance, we will still be married. I then realize that I've placed too much pressure on the details, when I needed to focus on the big picture. The same can be true with websites.
It's somewhat axiomatic to say that a website is a good way of disseminating your information. We know to keep our websites up to date. We know to write blog posts. We even know to promote it all via social networks. We know, that for a good company, education is always a positive way to influence potential clientele. Information helps people make a good decision. But, how much time do we think about the key to comedy? Timing!
Are you getting your information out too late in the game?
Would you believe that it's merely an optical illusion that it's been a month since my last blog post? No? Well then, I beg your forgiveness. I have had much to say, but less time to say it, so I have kept my mouth shut. Today, I take the time to talk about something both fun and important: Optical Illusions. Now, I know that doesn't sound fun or important, but do not worry. I will not ask you to stare for hours on end until your eyes cross and you see a fish, a bird or your very soul. I just want to take some time to talk about optical illusions and how they should impact how we advertise.
Creative Freedom is a term that gets thrown around a lot. In the artistic and advertising worlds people tend to talk about creativity and freedom as though the words are more or less interchangeable. "Be creative with it" one might say. "You've got complete freedom here." At best, the assumption is that when we are free to do what we want we are creative. However, creativity and freedom do not mean the same thing, and they don't always go together. In fact, I think many times the two realities can be rather antithetical to one another. It almost makes the term creative freedom an oxymoron—almost.
I was recently working on an online ad for a client through one of our advertising partners. I was working directly with the client, but I had no real interaction with them. The ad was going along fine when all of the sudden the client asked me to put all of her copy in "all caps." I was horrified! The thought of capitalizing all of the copy in a small ad caused Kristen and me to rant and rave about the nonsense of it all. "How could she possibly think this is a good idea!?" As it turns out, she didn't. She wanted me to capitalize the word all in her copy. "Oh, well, that's OK." At my age, I never let a good rant goto waste, so I decided to make that my next blog topic. I hope you enjoy.