Would you believe that it's merely an optical illusion that it's been a month since my last blog post? No? Well then, I beg your forgiveness. I have had much to say, but less time to say it, so I have kept my mouth shut. Today, I take the time to talk about something both fun and important: Optical Illusions. Now, I know that doesn't sound fun or important, but do not worry. I will not ask you to stare for hours on end until your eyes cross and you see a fish, a bird or your very soul. I just want to take some time to talk about optical illusions and how they should impact how we advertise.
Creative Freedom is a term that gets thrown around a lot. In the artistic and advertising worlds people tend to talk about creativity and freedom as though the words are more or less interchangeable. "Be creative with it" one might say. "You've got complete freedom here." At best, the assumption is that when we are free to do what we want we are creative. However, creativity and freedom do not mean the same thing, and they don't always go together. In fact, I think many times the two realities can be rather antithetical to one another. It almost makes the term creative freedom an oxymoron—almost.
I was recently working on an online ad for a client through one of our advertising partners. I was working directly with the client, but I had no real interaction with them. The ad was going along fine when all of the sudden the client asked me to put all of her copy in "all caps." I was horrified! The thought of capitalizing all of the copy in a small ad caused Kristen and me to rant and rave about the nonsense of it all. "How could she possibly think this is a good idea!?" As it turns out, she didn't. She wanted me to capitalize the word all in her copy. "Oh, well, that's OK." At my age, I never let a good rant goto waste, so I decided to make that my next blog topic. I hope you enjoy.
I recently participated in a survey asking about social media usage. I consider my social media usage to be tempered and under control, and I answered accordingly on the survey. Even still, when they presented the questions, "How much time do you spend on Facebook ... Twitter ... Instagram?" my answers fell into the top bracket. I don't think that it is anything shocking to learn that we all spend a lot of time on social networks. It is not UN-likely that you ended up here as a result of me pushing this post through Facebook, Twitter or Google+. What struck me was something a little different.
On March 31, the head of Google's webspam team Matt Cutts (who has been taking some time off) tweeted that he was unveiling a new project called AutoSEO located at seo.ninja. What's it all about? AutoSEO claims to be "automatic SEO" that will "processes your content" all open source, all for free. All you have to do is write your content! Sound too good to be true?