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- Written by Daniel Titus
- Category: Web Sites
There's a very important principle that holds true across a wide array of industries. What you want isn't necessarily what you need. It's true for your customers, and it's true for you too. Look at your kids. They have no clue what they need. A lot of times they don't even know what they want. If you always gave them what they wanted, it would be a travesty. You would be doing them a disservice, and you would end up penniless. Plus, they would likely end up acting like Veruca Salt. If, instead, you always gave them what they needed you would be truly serving them. They may not appreciate it very much. You wouldn't win Parent of the Year or anything, but they would always come to you for what they needed as well as what they wanted. Plus, they would respect you. The same is true with websites. Your website shouldn't avoid giving your clients what they want, but it should focus on giving your clients what they need. They want information about your company, and you should give them that, but ...
Your clients need education about the industry as a whole, and providing that should be the focus of your website.
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- Written by Daniel Titus
- Category: Web Sites
My clients really are great! Most of them have a huge respect for my work as well as for my time. Every now and then I have a run-ins with clients who don't know how to deal with their designer. They start off saying that they don't know anything about graphic design or web development but end up telling me the size, position and functionality they want for everything. This delima often arises because so many parties have different ideas and roles to play in the development of a website. There are basically three people(s) to be made happy with a website, but you can't always get what you want.
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- Written by Daniel Titus
- Category: Advertising
As we've discussed before, advertising should be different, legible, authentic, clear, wanted and proactive as well. How that looks and to what degree that is taken is dictated by the context into which you are speaking.
Context is King.
Different industries, different media and even different ethnicities have very important contextualized subcultures that need to be considered and consulted before an advertising campaign is embarked. You can look at the way Intuitive Surgical targets the Health Care industry with the da Vinci robot or the way Hallmark targets the African American population with Mahogany greeting cards to see that in advertising context reigns supreme. Today, we will look at the most contextualized of all: the Christian subculture.
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- Written by Daniel Titus
- Category: Web Sites
Self-actualization is an important step in the healthy development of any person. It is beneficial to know your abilities as well as your limitations. It can be dangerous, at times, to not be intimately familiar with your own impediments. Embarrassment may be the outcome in lighter situations, but never should one's last words be "I can jump that," "Aw, it can't be that difficult" or "Hey, watch this." Yes, it is crucial to know yourself in and out, to know who you are and are not, what you can and cannot do. Likewise it is imperative (as a owner, marketer or webmaster) that you know your site.
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- Written by Daniel Titus
- Category: SEO
Let's do a quick review on what SEO is and is not. SEO is not the efforts to help search engines connect potential clients with your website. SEO is the comprehensive ongoing strategy to help connect users with your companies information. As I've mentioned before, that's an important distinction. SEO is not merely web, and it's not primarily about your sight. It's about reaching your potential clients wherever they are. Guess what? They're mobile! OK, maybe not yet, but they will be, and a lot of them already are. If you are looking at any long term strategies, mobile has to be taken into consideration. It can be tough to know what is most important when planning Mobile SEO strategies. What's real? What's fake? What's hype? What's standard? Here's a look at the Top 5 Mobile SEO Suggestions.