HubSpot and Kyle Lacy have both recently published articles about Landing Pages. Even the top marketers see their value and most of the bottom marketers think they are all the rage. So, why isn't this post in the "Trends" section? Because the way most people use their Landing Pages isn't a trend; it's a travesty! My original thought was to tell you all the things I don't like about landing pages, but I realized that wouldn't be very helpful to anyone. So, instead I'm going to give four suggestions on what to do (or not do) with landing pages to help maximize the wholestic approach to your web based marketing. If along the way I mention things I don't like about landing pages, so be it!
If you're like me you send and/or receive 100 e-mails a day. And that's the ones that don't get filtered or deleted. My e-mail comes to my computer (which is always right in front of me). My e-mail comes to my phone (which is always right beside me). I love g-mail's use of conversations, searches, threads and documentations. Having an easily accessible archive of what I said and what was said to me has saved my butt a number of times. I can't image life with out e-mail. But, the day will come when e-mail is outdated. I think it's coming sooner rather than later.
Every marketing professional and every wanna-be marketing professional will tell you the same thing to increase the exposure of your business...get a Facebook page. The fact is anybody can use a camera to take a picture, but a skilled photographer can take a picture and tell a story. In the same way, anyone can create a Facebook page for their business (or for any other reason), but few people know how to use it effectively to create a community.
But you’re different because after reading these tips you’ll be on your way to mastering the use of a Facebook business page and turning your customers into a community.
Inspired by real facebook events, I've decided to give a brief lesson on some computer basics. When I say basics, I mean basics. These are things every computer literate person should know, but many of them don't. You will not finish this course and be able to do anything you couldn't do before, but you might be able to do some things faster. You won't be able to impress your friends, but you might be able to keep up. This course has two sections. The first is keystroke commands: a combination of keys you can hit to accomplish a task in a program. (The keystroke commands below are for Windows. Though they translate easily into Mac most Mac users would rather use a multi-finger swipe across the track pad.) The second section covers abbreviations: a combination of letters and/or numbers used to indicate a certain file types, profiles or other technology.
I try to have a post up once a week (more or less). Believe it or not, it isn't because I am somehow disillusioned into thinking that you can't go without reading my thoughts. It isn't even solely to give you reason to come back to my site. (Though that is part of it.) The chief reason can be put simply into three letters: S-E-O. That's right; my writing to you is almost purely of a self-serving nature. Sure, I want to help you out, but it so happens that I'm doing it in a way that helps me out. In this post I'm going to talk about two controllable factors that can help improve your SEO. That's right; there is something that you, yes you, can do.