In every line of thinking there is always a great debate that will never be satiated. Creation vs Evolution; Nature vs Nurture; Britney vs Christina; Butter Side Up vs Down. When it comes to design the debate is almost always Readable vs Artistic. Is it more important for your logo to grab someone's attention or convey what you do? Is it more important for your site to look cool or be easy to navigate? It it more important for your ad to be legible or to look awesome?
Blogging is one of those social media tools that has been gaining popularity for years, yet its purpose in the business world is still very undefined and misunderstood by many. As a personal blog owner, I’ve been intrigued by the process of blogging and how it might affect businesses in future years. I conducted a private experiment about a year ago that seems to correlate to the importance of blogging for businesses.
This weekend my wife and I went to the theatres to see The Social Network. This is huge for me because we haven't seen a movie in ten months. Obviously, being a computer geek who dabbles in the social media, this was a must see for me. As my title suggests, I went a way with some implications that I feel should be discussed, but I absolutely loved the movie. I loved The Social Network for the following 6 reasons.
I'm going to blow right past the question of Should I Advertise and jump right into the question of How should I Advertise. (We all know we need to advertise. Except, of course, for the few of us who are just fine with mediocrity.) There are of course questions of where and when, but you know what they say... focusing on the how. This week we will take a look at advertising and how it should Be Different.
The whole idea of advertising is to sell more product (or more services)... or to raise more awareness... or... (You know what I mean.)
The Good; The Bad, and the Logical
Whether it's in the file you just created, the url you're looking at right now or your favorite 30 Rock character, "dots" are popping up everywhere. They are the new trend. (OK, so they are only relatively new, but they are definitely trendy.) No longer does the "dot" indicate punctuation or abbreviations, the "dot" is a way of making a statement and being digital. As with most trends there are ways to use it, and ways to not. As with all trends there is a time when it's no longer trendy. (I remember the first time I heard Dan Rather say "cool." Hhuuuu.) So, how do you know when to use the "dot" to your advantage and when it will just get in the way? I'll give three examples that should help us understand the Good, the Bad and the Logical of the "dot" Trend.