Google Plus vs Facebook: May the Best Ideas Win

By now, we've all heard about Google Plus and most of us have started an account even if just to figure out what it is.  Odds are as soon as you heard about it you envisioned a cyber war with Facebook.  Odds are you chose a side before you even went to the site; I know I did.  However, before we put on the war paint, let me suggest that one will not necessarily negate the other.  Google Plus and Facebook are not competing for your affections.  (Well, they are a little.)  They are competing for ad dollars (and that's why they need your affections).  In this post I hope to illuminate the ideas that I think are superior.  I'm not making a prediction on who will win, whether or not these ideas will make money or even if these ideas will be implemented well.  Good ideas help the world to progress.

I just want the best ideas to win.

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Show and Tell

I'm speaking at the Emerge Luncheon this month, but I decided to make this information available on here as well.  I thought about titling this How to Use Your Logo and Website to Tell a Story of Your Brand With Which Your Target Audience Will Identify.  I figured that was too long of a title so I settled on Show and Tell.  As I mention in the About Me portion of my website, being a story teller is a big part of who I am, and telling stories is a big part of what I do.  Traditionally when we think of story tellers we think that they merely use words.  This, of course, is not the case.  True story tellers use words, to be sure, but they also use infliction, expressions, movements, illustrations, audience participation and all sorts of extra-vernacular devices.  When it comes to telling the story of your brand it is no different.  I specialize in using graphics (particularly websites) to tell the story of your brand.

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