After several years, I've finally updated my website. As is often the case, "The cobbler's children have no shoes." However, I finally got around to recreating my website. The truth is I've been wanting to get in some practice with responsive layouts. I didn't really think it was fair to experiment with my clients' sites. So, I decided to try a little bit with my site. While you are here, why don't I tell you a little bit about what responsive layouts are, and why they are important?
It seems that most companies want to reach out to as many people as possible with their websites. With differing interests and needs it is, unfortunately, impossible to cater to everyone with your business, you know ... unless you're Walmart. Good designers will tell you to speak to your clientele specifically, or you won't be speaking to anyone. But, is it possible to still create lasting impressions about your company on anyone, even those who may not have a particular interest in your business? I think so.
Earlier this week I was helping a client refresh some of his outdoor signage and add some more signage by a fairly busy road. He was excited for the extra exposure and commented that at least one of his patrons learned about his organization from the sign above the door. This struck me as interesting, so I inquired more. "Yeah, he said that he was passing by while doing some shopping, saw the sign and thought, 'I wonder what that's all about.' When he got home, he went to our website, and has been coming here ever since!" Here's one for the print media, right? Well, I've give them the assist; credit is due in that the print media got him asking the right questions. Bravo, print media. However, the point is awarded yet again to the website. That is where the questions were answered. That is where potential was realized.
I’m going to let you in on a few tricks of the trade. Granted, there might be some website developers or graphic designers out there who won’t want me to share this information. Odds are you don’t want to use them anyway. There is a simple truth that underlies all real professionalism: What’s best for my client is what’s best for my business. With this truth in mind, I’m going to tell you how to get the most out of your website or graphic design.