. . . the art of design

Website Planning Tool

You've got the best company in your region.  You're providing the greatest product of our time.  Your customer service is constantly receiving accolades.  But, now it's time to build a website, and you have no clue where to get started.  You've come to the right place, my friend.  Whether you are hiring a professional or personally trying your hand at a website, proper planning is essential to getting the most out of your online presence.  With an unlimited amount of possibilities and an ever-changing landscape, it can be daunting to try to pinpoint which areas of your website will be most important.  This website planning tool should help you ask a few simple questions in order to bring the main areas of importance to the forefront.  It's sort of the Who, What, When, Where, Why of website planning.

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3 WebDesign Tips

Well, the moment we've all been waiting for is finally came last week.  (By we all, I mean the people in my office.)  We launched some of our favorite sites last week.  These are the ones that I mentioned a couple of weeks ago.  As a graphic designer you need to avoid ruts.  Cookie cutters are great for deserts, and mass production is great for cars, but when it comes to creative expression and representation this very rarely works for that.  One way to stay on your toes is to accept a wide range of clients.  That's why we create websites for doctors' offices all the way to websites for plantations.  In so doing you will end up emphasizing and utilizing different design techniques.  Even sticking with the same design principles, you will end up with vastly different websites.

So, today I would like to showcase three webdesign tip by looking at these three websites.  Take a look at the websites we've done for an Outdoor Retailer, a Law Office and a Gym.

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Why Every Project Needs a Point Person

I have many wonderful clients.  I have a few clients who seem to be able to drain every last bit of my energy, causing me to waste time and end up being underwhelmed with the very product that they demanded.  When I first began designing websites professionally, I thought these clients and I merely had creative differences that could not be resolved.  As I am now a little more seasoned, I am able to see a common thread between almost all of these less than desirable clients.  It's not age.  It's not gender.  It's not ethnicity.  It isn't even creative direction.  No, the common thread is this: There's was no point person.  This just baffles me.  In this post, I hope to tell you why, in my opinion, every project needs a point person.

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When to Sacrifice Your Ideas

I recently started working on an exciting new project.  It is set to be one of the most enjoyable sites that I'm going to do.  This is partly due to the fact that the client seems to trust me.  Your site always looks better when you trust the designer ... assuming the designer knows what he's talking about.  Anyway, I was given total creative freedom on this project, and I let the ideas flow.  As is often the case, I had a concept for the project before I even sat down with the company leadership.  I knew the layout; I knew the colors; I knew the feel, everything.  Then a strange thing happened.

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