The DT Blog

We try to keep you up-to-date with the latest trends in web development and graphic design, while also writing about our hobbies or trips from time to time.
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I recently started working on an exciting new project.  It is set to be one of the most enjoyable sites that I'm going to do.  This is partly due to the fact that the client seems to trust me.  Your site always looks better when you trust the designer ... assuming the designer knows what he's talking about.  Anyway, I was given total creative freedom on this project, and I let the ideas flow.  As is often the case, I had a concept for the project before I even sat down with the company leadership.  I knew the layout; I knew the colors; I knew the feel, everything.  Then a strange thing happened.

There's a very important principle that holds true across a wide array of industries.  What you want isn't necessarily what you need.  It's true for your customers, and it's true for you too.  Look at your kids.  They have no clue what they need.  A lot of times they don't even know what they want.  If you always gave them what they wanted, it would be a travesty.  You would be doing them a disservice, and you would end up penniless.  Plus, they would likely end up acting like Veruca Salt.  If, instead, you always gave them what they needed you would be truly serving them.  They may not appreciate it very much.  You wouldn't win Parent of the Year or anything, but they would always come to you for what they needed as well as what they wanted.  Plus, they would respect you.  The same is true with websites.  Your website shouldn't avoid giving your clients what they want, but it should focus on giving your clients what they need.  They want information about your company, and you should give them that, but ...

Your clients need education about the industry as a whole, and providing that should be the focus of your website.

My clients really are great!  Most of them have a huge respect for my work as well as for my time.  Every now and then I have a run-ins with clients who don't know how to deal with their designer.  They start off saying that they don't know anything about graphic design or web development but end up telling me the size, position and functionality they want for everything.  This delima often arises because so many parties have different ideas and roles to play in the development of a website.  There are basically three people(s) to be made happy with a website, but you can't always get what you want.

Self-actualization is an important step in the healthy development of any person.  It is beneficial to know your abilities as well as your limitations.  It can be dangerous, at times, to not be intimately familiar with your own impediments.  Embarrassment may be the outcome in lighter situations, but never should one's last words be "I can jump that," "Aw, it can't be that difficult" or "Hey, watch this."  Yes, it is crucial to know yourself in and out, to know who you are and are not, what you can and cannot do.  Likewise it is imperative (as a owner, marketer or webmaster) that you know your site.