As some may know, I am getting married in less than a month! As excited as I am, I must say the planning can be quite overwhelming. There are many factors to consider and hundreds of choices to make. I've had to make so many decisions regarding flowers, cakes, chairs, photographers, food, etc that I'm even feeling a little worked up just writing about it now! However, one key point my fiancé continues to remind me is this: At the end of the day, we will still be married. If there aren't enough chairs, we will still be married. If the food isn't tasty, we will still be married. If the flowers wilt, the cake falls over or the guests refuse to dance, we will still be married. I then realize that I've placed too much pressure on the details, when I needed to focus on the big picture. The same can be true with websites.
It's somewhat axiomatic to say that a website is a good way of disseminating your information. We know to keep our websites up to date. We know to write blog posts. We even know to promote it all via social networks. We know, that for a good company, education is always a positive way to influence potential clientele. Information helps people make a good decision. But, how much time do we think about the key to comedy? Timing!
Are you getting your information out too late in the game?
We strongly encourage our clients two write their own copy for their website. If you wondering what copy is, you may be more familiar with the terms “text.” That’s right, it’s the words on your website, the way you communicate with potential clients through text. We feel that the people who know the most about your company are the people actually involved in your company! The best way to give a glimpse of the personality, motive and inner workings of your company is to communicate through the actual employer(es) of your company. As wonderful as it is, writing copy can be quite daunting at times.
I don't have time to blog this week. I really don't. I've been in meeting after meeting the past two weeks. Today I had two scheduled for the same time ... oops. I just finished a meeting with a new client, and I am waiting on a meeting with an old client. I simply don't have time to blog this week. So, what am I going to do? I'm going to blog.
It occurs to me that a lot of people don't have time to blog—especially us small business owners. Nonetheless, blogging is so important to the promotion of your business, the education of your clientele and even the search engine optimization of your website. So, what do you do when you don't have time to blog? You blog.
Get ready for alliteration overload while I give you daily ideas that you can try during those times that you simply don't have time.