I often talk to business leaders whose businesses are doing well. They are doing so well that they "don't need a website." They say, "if we had a website we couldn't keep up with the work it would generate." I wonder if they would be willing to fill in that blank with any other business given. "If we had we couldn't keep up with the work it would generate." Would they say they don't need customer service, quality products, customer relationships, efficient billing, educated clientele, solid reputation or locatable offices? All of these things generate business. All of these things can be enhanced with a good website.
Many of our sites recently have incorporated Education pages as opposed to blogs. It's a pretty interesting move considering an Education page is usually "just a blog," but it's perception may amount to different outcomes. Let's take a look at typical Education pages and why it may be a good thing to incorporate into your site.
Back in 2010 I wrote a blog post about landing pages that was fairly controversial in its day. Five years later, it still seems to be pretty controversial, but its logic is just as valid (if I do say so myself). In fact, my only surprise is that we are still talking about landing pages in 2015. That's not a bad thing, though. A landing page can be a very good thing. It can help you reach out to your target audience, showcase a particular product or service and even convert potential clients to actual clients. A landing page can be great, but if it is not done "the right way," it can cause you to miss out on a lot of potential and even hurt your business in the long run.
As some may know, I am getting married in less than a month! As excited as I am, I must say the planning can be quite overwhelming. There are many factors to consider and hundreds of choices to make. I've had to make so many decisions regarding flowers, cakes, chairs, photographers, food, etc that I'm even feeling a little worked up just writing about it now! However, one key point my fiancé continues to remind me is this: At the end of the day, we will still be married. If there aren't enough chairs, we will still be married. If the food isn't tasty, we will still be married. If the flowers wilt, the cake falls over or the guests refuse to dance, we will still be married. I then realize that I've placed too much pressure on the details, when I needed to focus on the big picture. The same can be true with websites.